AVON — Foreign Markets
The marketing strategies that the reading assignment offers include Avon’s style of selling — which is direct sales door-to-door — and the women who sell door-to-door actually go back to the home where they sold and deliver the products. Another strategy is to sell using the Internet (personal web pages), and selling to friends, colleagues and family (Chapter 16, p. 622). Also, using universities in China, Japan, Australia and Thailand to be part of the development of new products is highly relevant to Avon’s global initiatives. Keeping original product names is a wise move for Avon; though they bought Justine in South Africa, they kept “Justine” as the brand (623). Running short campaigns is also smart marketing, because prices can be quickly adjusted based on how inflation is eating into consumers’ pocketbooks (623). Using billboards and media advertising is what many companies do, is a wise move in foreign markets. Even going to the lengths of sponsoring global summits, showing they really care about the lives of women worldwide by aiding in the fight to defeat breast cancer and domestic violence is brilliant (624).
Question Two: Avon is dependent on foreign markets because, according to Chapter 16, the potential for growth in the United States was not seen as viable. Why? Because the competition with other beauty-related companies was considered unwise; the Chapter 16 narrative says that Avon preferred to go overseas because there was far less competition there and yet huge markets — with millions of potential customers — available.
Question Three: As to how socioeconomic changes could affect Avon, first of all Avon is reported to have a “shaky foundation” because the company has resisted using digital media, and that is hurting Avon (Shayon, 2012). While door-to-door operations are still viable, especially in foreign markets, those door-to-door Avon ladies are competing against “a growing online channel” of Internet-related companies, Shayon writes. Working women are often not at home to receive a personal call from an Avon lady, so these women in this socioeconomic group find it convenient to buy products online from Beauty.com, Drugstore.com (Walgreen’s companies), and Sephora.com (Shayon). The demographics show that women over 65 still prefer Avon products, and they relate to the person-to-person sales strategies of Avon. But millions of younger women prefer to buy online. As Forbes’ journalist Richard Levick writes, Avon’s “â€¦delivery system is outmoded” (Levick, 2012). “If Avon is to join the 21st century, it’s got a big task on its hands,” Levick writes.
Question Four: A global recession (like the one that began in 2008) can be disastrous for Avon. Recently Avon’s earnings “â€¦plunged 70%” because of exchange rates on its foreign investments and because in 2012 the world was just beginning to pull out of the recession (Forbes YCharts, 2012). Also, “â€¦fewer women bought its makeup from its army of discontented door-to-door saleswomen” (Forbes, 2012). Also, Avon has been involved in a bribery scandal overseas, and that has hurt its reputation (Forbes, 2012).
Question Five: There is a serious question today as to whether or not Avon really has competitive advantages. All the recent journalism research shows that Avon is not in a situation giving them competitive advantage; this is also based on the fact that “â€¦the company does not have much must-have products that generate buzzâ€¦and shareholders might be losing patience” (Ho, 2011). However, there are good opportunities for competitive advantages (growth) in Asia, and Avon has also done well in Romania. In 1997, Avon opened up a company to produce Avon products, and enjoyed sales in the neighborhood of “5 million products between 1997 and 2012,” to “over 6 million customers” (Racolta-Paina, 2014). And in spite of a drop of 25% in sales between 2010 and 2011, the company has rebounded to “Ten million Euros” in 2014.
It should be explained that Avon in Romania (and Bulgaria, Albania, Moldova and Macedonia, all countries served by the production of the products in Romania) doesn’t just use door-to-door Avon lady sales strategies; it uses an integrated marketing campaign. Since there is very little competition in these European countries, Avon also uses: a) print and broadcast ads, using national celebrities; b) brochures (each salesperson buys brochures to hand to customers; each campaign is about 3 weeks, and new brochures come out with each new campaign); c) point-of-purchase displays (located in shopping areas / malls, these displays let customers know how to get in touch with sales representatives, and how to become a sales representative); d) promotional activities (gifts, samples, coupons, rebates); and e) sponsored events (concerts, TV shows, causes like breast cancer awareness) (Racolta-Paina, pp. 191-192).
Question Six: The strategy of selling outside of retail businesses is looking more and more like a failure for Avon. There are advantages, especially when selling door to older women who are no longer in the workforce (research suggests that women over 65 prefer a face-to-face relationship with a sales person). But there are many disadvantages to distributing outside of retail stories, and it has been mentioned in this paper that most cosmetic companies have a strong presence online, which Avon does not. Today’s working woman would rather buy her cosmetics either during weekend shopping excursions to Macy’s, Target, etc., or online. Digital sales are huge, and by falling behind in this aspect of sales Avon has taken a hit in terms of sales.
Question Seven: New suppliers should be selected in foreign markets based on their ability to quickly prepare new products, based on their ability to produce flawless products, and based on their proximity to the closest and most untapped markets. Asia is a growing market, and the new suppliers should be contracted with in those markets. Criteria: a) history of dependability in production; b) adherence to human rights issues with hiring and training staff; and c) understanding of Avon’s social and commercial values.
Question Eight: One of the main challenges that Avon faces is competing on the Internet, as mentioned earlier in this paper. Also, Avon recently “pulled the plug” on a $125 million software system rollout that their salespeople found “â€¦burdensome disruptive” to their daily routines”; this failure reflects basic flaws in Avon management (Shah, 2014). How could an international company spend $125 million on a software system designed to make selling easier for its sales staff, and have to drop it because they hadn’t done the research to learn what the Avon ladies out there really wanted and needed? That’s bad management, and it shows the challenges that Avon faces.
Chapter 16 — Marketing Globally.
Forbes. (2012). Caught Without Makeup? Investors Figure Avon, Looking Ugly Just Now,
Will Get Back to Pretty. Retrieved January 5, 2015, from http://www.Forbes.com.
Ho, D. (2011). Avon — Fallen Beauty? Forbes. Retrieved January 5, 20154, from http://www.forbes.com.
Levick, R. (2012). Avon Calling When It Should Have Been Clicking. Forbes. Retrieved January 5, 2015, from http://www.forbes.com.
Racolta-Paina, N.D., and Luncasu, A. (2014). The Sales Force of Multi-Level Marketing
Companies in the Context of the Marketing Communications Mix. Case Study: Avon
Cosmetics Romania. Proceedings of the International Conference “Marketing — from information to decision” 7th Edition. Retrieved from Business Source Complete. 185-
Shah, S. (2014). Why do Avon sales reps deserve better usability than hospital physicians?
Healthcare IT News. Retrieved January 5, 2015, from http://www.healthcareitnews.com.
Shayon, S. (2012). Avon Brand Wobbling on a Shaky Foundation. Brand Channel.
Retrieved January 5, 2015, from http://www.brandchannel.com.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.