The National Wrestling Hall of Fame is located in Stillwater, OK. The objective of this marketing plan is to double attendance and revenues this year. The plan recognizes that this is a major challenge, but with the right marketing strategy, these objectives can be achieved. The tactics will focus on three areas — promotions, product and special events. With respect to promotions, we want to encourage visitors who are in Oklahoma City or Tulsa to make the trip to Stillwater, so promotions will focus on making the town itself more attractive to visitors. The product will be tweaked, in particular to provide a more interactive experience. In addition, special events will be added, to draw more people to the hall.
Our offering is differentiated in that we are the only major sports hall of fame in Oklahoma, and in Stillwater. This means that for visitors to the region, we have a unique offering in terms of promoting our nation’s heroes and in terms of athletics. The core product is the museum experience, with the collections of memorabilia of wrestling’s greatest athletes. The communicated product, however, is going to the all-American experience. One of the things we want to accomplish is to shift the positioning of the Wrestling Hall of Fame from a niche tourism attraction to one with broad-based appeal beyond the sport of wrestling. To do this, we need to focus on the experience aspect of our offering.
The product, therefore, is an important element of what we do. The current product offering is clean, tidy, but ultimately not especially engaging. The first part of the marketing plan is to change that. We are going to install a wrestling floor and equipment in order to provide an interactive experience. Visitors should have the opportunity to try on headgear, and to learn from a staff member some basic wrestling moves. For legal reasons, this would probably have to be as part of a course for which insurance was purchased, but by offering something interactive people can appreciate the sport better. This creates a higher level of engagement with people who are from outside of the wrestling community. We will also want to license video of some of the most famous fights. The objective of adding this product offering is so that visitors can see why the Hall of Fame Distinguished Members are in the hall.
Personalities are important as well. It is important to work with staff in order to ensure that they are showing their personality more effectively to the visitors. The experience should never be dull — a little showmanship will go a long way to generating word of mouth positivity about the experience. In order to improve service levels, surveys will be made available to visitors so that they can provide feedback about whether or not our efforts are successful.
The hierarchy of effects model provides a guide for the other elements of the plan. The hierarchy begins with awareness, and moves on to knowledge, liking, preference, conviction and purchase (No author, 2010). In order to create awareness, our promotion strategy will rely on becoming involved in the Stillwater community, especially with respect to the major events in the community. We want to have a presence in all of these events, including the Celtic Music and Heritage Festival, the Payne County Fair, Collegefest, the Special Olympics and of course the OSU Homecoming. The Hall will benefit from stronger associated with the school. The most ideal event would be a tribute to the Olympic medal winners during the Homecoming game, with the television exposure that would come from that.
In addition to partnering with these established events to gain more exposure in the community, the Hall should also partner with local events and attractions to create new events. For example, the Hall can host events on home football game days, in order to attract people with barbecues, chili cook-offs, hosted by Hall of Fame members and OSU football alumni. In addition, the Hall can take advantage of the fact that this is an Olympic year by hosting either a send-off or welcome home for the U.S. wrestling team. Such an event would further integrate the Hall with the wrestling community, but would also highlight the role that the Hall plays in promoting wrestling. Past U.S. medal winners can be brought in for the event, and there could even be viewing parties where we cheer on our American wrestlers in London. The objective of this tactic is to build the brand of wrestling among the Stillwater community and in Oklahoma as well. These events would be family-oriented, and well-publicized among the wrestling community of Oklahoma especially.
In addition, partnership with other local attractions could provide an opportunity for an “attractions pass” that would allow for discounted entrance to the Hall, the Sheerar Museum, the Botanical Garden and Arboretum and the International Friendship Garden. By working together with other attractions, we can capture traffic from the state’s larger cities. If local hotels and restaurants are involved in the promotion, that would allow Stillwater to improve its overall brand as a destination for visitors.
Events are an important part of the marketing plan because they generate buzz, in contrast to the day-to-day operations of the Hall. The brand benefits from this buzz in that not only do events create more awareness, but they connote an image of fun that leads to liking and eventually preference, conviction and purchase. Viral and guerilla marketing are unconventional tactics that can create awareness of the Hall and help to build the brand. Finding the best personalities within the sport and some creative talent to put together videos for YouTube, and increasing social media spending will be important, as these techniques are how a younger audience is reached in 2012. It is worth noting that there are thousands of students arriving every fall who represent a captive audience we can attract to the Hall. The viral campaigns, in order to be effective in generating traffic to the Hall, will need to focus on people who are already and Stillwater, so the school is a good place to start. Thus, efforts will have to be made to build trust with the school so that we are allowed to market on campus. Once that is in place, we can utilize any number of viral and social media techniques but the first step is to hire a person to do that. A marketing student from the school could be offered an internship for the summer, for example, as a means of containing our costs but also of giving back to the school for their help in our endeavor.
With respect to control measures, it is important that costs are contained. Thus, spending measures will be tracked carefully, and projects should be evaluated for ROI. Over the course of the year, we will survey visitors to see how they found out about the Hall, and make a determination about which elements of the program were most effective. It is worth mentioning, that for events the success of the event at creating buzz is often not known until the second year. First year attendance can be low, but if the event is great the buzz will nevertheless be strong in the second year. The partnership with local attractions and hospitality industry providers will need built into it coupon codes so that the participants can track the effectiveness of the program. With proper tracking, the ROI of each element of the marketing plan can be tracked, leading to better decisions in subsequent years of the program.
National Wrestling Hall of Fame, website. (2012). Retrieved April 30, 2012 from http://nwhof.org/
NetMBA. (2010). Pricing strategy NetMBA.com. Retrieved April 30, 2012 from http://www.netmba.com/marketing/pricing/
No author. (2010). Hierarchy of effects model. Dryden Retrieved April 30, 2012 from http://drypen.in/advertising/hierarchy-of-effects-model.html
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.