innocentdrinks..uk / 1 introduction: a general overview business, business sector, size, history, product rage, location, information interesting 2 organizational chart 3 recrutements career opportunities, organisation secrets stuff 4 selection: selection process, qualities experience a candidate 5 rewards benefits 6 Training – details training personal development programmes company
Innocent Drinks was founded in 1999 in London, United Kingdom. It is a small size company, employing slightly over 200 staff members, but generating impressive revenues of over Â£120 per year (Website of Innocent Drinks, 2012).
The success of the organization is based on the powerful management and business model, with primary emphasis on the products they sell. Innocent Drinks produces and retails beverages and foods products created in the most natural manner possible. The ingredients are naturally grown and the end products do not contain any preservatives, water, sugar or other sweeteners, concentrates and so on. “Innocent’s products are as pure as its name suggests” (Hoovers, 2012).
Traditionally, the organization had been selling fruit juices exclusively, but gradually, it has diversified its product offering. Today then, Innocent Drinks also produces and retails yoghurts, fruit yoghurts, smoothies, fruit tubes and veg pots. The fruit tubes constitute of pureed fruit and juice, packed in tubes which can be squeezed to free the content. The veg pots — which had been introduced in 2010 — are microwavable lunches, comprising of natural and safe ingredients, similar to all the products sold by Innocent Drinks. These lunches contain vegetables, herbs, spices, a whole grain and a sauce.
Despite the product diversification, the emblem products of Innocent Drinks remain the beverages, and the company sells 2 million smoothies each week. Within the United Kingdom for instance, Innocent Drinks dominates 75 per cent of the entire smoothie market. The organization has expanded its presence in Europe and it sells its products in more than 10,000 locations across the Old Continent; these locations are traditionally coffee shops and retail stores.
The industry in which Innocent Drinks operates is highly dynamic, characterized primarily by the existence of small size companies, operating at local levels. These entities are currently striving to expand their operations and their presence. In doing this, they focus on building infrastructure and improving scale operations in order to ensure superior market penetration and sustain profitable growth (Euromonitor International, 2012).
The main competitors of Innocent Drinks are the Dole Food Company Inc., Orchard House Foods Ltd., and PepsiCo International. As of 2009, Innocent Drinks is partially owned by the Coca Cola Company (Hoovers, 2012).
2. Innocent products
As it has been mentioned in the previous section, the smoothies remain the primary product of Innocent Drinks. From the marketing perspective, they could be perceived as the cash cows of the company.
Innocent Drinks strives to adapt to the new demands of its consumer base and it develops new products, which can be either stars, dogs or question marks, as revealed in the Boston Consulting Group matrix below.
The stars are items which reveal a quick growth and they are popular among the consumer base; they do however require increased investments on the part of the firm and their future is unsure. In a positive scenario, they are expected to be cash cows.
The question marks are items which also require investments to be sustained, but their future is even more unsure compared to that of the star products. The question mark products are present in small market shares. The dog items have small market shares in mature industries. They engage various resources and the company would traditionally consider renouncing them.
Last, the cash cows are stable products, present in large market shares in mature markets. They require little investment and they generate reliable income. For Innocent Drinks, the smoothies are these cash cow products.
To ensure that they preserve their quality of cash cows, the smoothies are created with dedication to high quality. Specifically, the company ensures that two portions of fruit are present in each beverage, as revealed in the chart below:
“From their constituents, an innocent smoothie is the equivalent to 2 portions of fruit. A 250ml smoothie contains at least 1 portion of whole crushed fruit (80g) and 1 portion of juice (150ml) or contains more than 80g of whole crushed fruit with the remainder of the second portion made up from fruit juice” (Innocent).
3. Career opportunities
Innocent Foods hires a limited number of individuals, and relies on their high skills and commitments to support a successful international business. The company selects its staff members through a combination of sources, including both traditional as well as more modern tools, such as:
Their own website
The websites of other institutions
The employment agency, and last
The usage of media to select new staff members refers to the construction of advertisements promoting the positions which are opened within Innocent Drinks. These advertisements are then placed with the local media, in local newspapers more commonly, in the sections specifically created and dedicated to these purposes.
In terms of the employment agency, this is done in an effort to become aligned with the legal expectations. Particularly, the company will identify their opened positions and will inform the employment office about this position. The employment agency will then make this opening public to the people looking for jobs.
Last, the more modern approach to recruitment is represented by the usage of the internet. Once the company has identified the open position, it communicates its existence onto its own website, or on websites specifically created for this purpose. This mechanism ensures a superior targeting of the candidates.
4. Staff selection
At the level of staff selection, the company focuses its attention on two specific directions — technical skills and personal skills. The technical skills refer to the ability of the candidate to perform the professional tasks pertaining to the job. These are identified through the review of the candidate’s resume, with emphasis on their educational attainments, as well as previous expertise. If available, the major achievements of the candidates will be reviewed, alongside with the verification of the references.
The candidates which best meet the technical skills as these are required by the available positions will be selected for an interview with a company representative. During the interview, the interviewer will test the technical skills of the candidates and will select them based on their skills, as well as based on their personal traits.
At the level of the personal traits, these are essential for Innocent Drinks, since the company employs a limited number of individuals, and relies on them extensively to ensure company success. In this order of ideas then, it places increased emphasis on people who are team players, who have great communication skills and who can easily become integrated in the culture of the firm. Both stages of the selection process are crucial.
5. Rewards and benefits
Once the individual is employed with Innocent Drinks, the firm presents them with a wide array of rewards and benefits. These benefits have the final scope of motivating the employees and increasing their performances and commitments; also, the firm strives to align their overall goals with the individual objectives of their staff members.
At a more detailed level, the benefits and rewards offered by Innocent Drinks to their employees include the following:
The salaries, which are offered based on the performance of the individual and which can increase gradually, based on the evolution of the employee
The bonuses offered, which are based on the results of the firm. Specifically, if the company attains its objectives, it distributes part of its profits in the form of bonuses for the employees
Private health care for the employees
Life assurance and coverage for critical illnesses
Counseling and support for employees who wish to engage in saving schemes
Informal benefits, such as servings of fruit, free breakfasts, Friday beers, free smoothies or outgoings to clubs (Website of Innocent Drinks, 2012).
As it has been mentioned previously, the company strives to cultivate its employees and to motivate them in an effort to ensure high levels of on the job satisfaction and performance. One specific component of this business model is represented by the offering of opportunities of professional development. Some examples as to how the company does this include the following:
The Innocent Academy — a two day program “which equips you with simple tools and ideas to help you be more effective back in the office” (Website of Innocent Drinks, 2012)
The Innocent Business Academy (IBA) — also a two day program, designed specifically for the management staffs, and teaching various business aspects, such as project management or financial management concepts
Managing Your Own Development — optional courses which allow the individuals to strengthen their performances through introspection and development
Attainment of expertise — learning plans available for each team to trace its evolution and its need for development in the future
Scholarships — each year, the company grants three scholarships of Â£1,000 (Website of Innocent Drinks, 2012).
All in all, the provision of career development opportunities for the staff members has a dual benefit. On the one hand, the staff members become better able to perform their work related operations, in a more efficient manner and at superior qualities and standards; this subsequently materializes in gains for the employer. On the other hand, the employee appreciates the opportunity for professional development and perceives it as a recognition for their skills. The employees as such accept the effort made by the employer, become better satisfied, more committed and more loyal, all features which support the attainment of the company’s ultimate goals.
2010, BCG growth-share matrix, Quick MBA, http://www.quickmba.com/strategy/matrix/bcg / last accessed on March 11, 2012
2012, Innocent Ltd. Hoovers, http://www.hoovers.com/company/innocent_ltd/ryyhrif-1-1njht4-1njfaq.html last accessed on March 11, 2012
2012, Website of Innocent Drinks, http://www.innocentdrinks.co.uk / last accessed on March 11, 2012
2012, Market research for the soft drinks industry, Euromonitor International, http://www.euromonitor.com/soft-drinks last accessed on March 11, 2012
2012, Our drinks so far, Innocent, http://www.innocentdrinksforhcps.com/research.php last accessed on March 11, 2012
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.