Reasons Why India is an Attractive Market for Starbucks?
Starbuck corporation, which is the biggest coffeehouse chain in the world had been eyeing India for quite sometime before the year 2012. India is an attractive market for international company mainly because of its large market. The country is known for the culture of sipping coffee and drinking tea and the habit of having social meetings at coffee shops is becoming very popular. Other than that, Starbucks found India as an attractive market because domestic coffee consumption had increased at about 80% compared to the previous decade. Other trends that made India an ideal market for Starbucks were the increasing spending power, the large size of the economy, and the fast growth of the country’s culture.
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