Peloton Advertises Brand Motivation Essay Paper

Exercise Advertisement Summary and Analysis

Today, consumers are increasingly health-conscious and growing numbers are purchasing exercise equipment to help them get and stay in shape. Despite the fact that the so-called daily dozen series of exercises can keep people physically fit, many consumers feel that fitness equipment makes the exercise experience more enjoyable and effective as well as more customizable (Tighe 2022). One major manufacturer of world-class exercise equipment, Peloton, has recently launched a new advertising campaign entitled, Motivation that Moves You in an effort to grow their product lines (Peloton launches new advertising campaign and commercial 2022). A press release from Peloton indicated that 60-, 30- and 15-second versions of the Motivation that Moves You advertisement would initially be presented on various media, including television, social media platforms, digital media and other channels in the North American market (Peloton launches new advertising campaign and commercial 2022). To determine how this advertisement operates, the purpose of this paper is to provide an analysis of six topics (i.e., ethos, pathos, logos, context, audience and purpose) concerning this recent advertising campaign, followed by a summary of the research and important findings about Peloton and its marketing initiative in the conclusion.

Review and Analysis

1. Ethos

How does this ad establish credibility?

Besides its global reputation for manufacturing high-quality exercise equipment, Pelotons Motivation that Moves You advertisement establishes credibility by featuring four of its best instructors who provide their own professional, empirical observations concerning the companys product line of exercise equipment. The four trainers (Adrian Williams, Rad Lopez, Cody Rigsby and Jess Sims) accomplish this outcome through a series of motivational exhortations to various audiences, including a struggling football team at halftime, a corporate board meeting, and even a Monty Python-ish group of curious but otherwise-wretched medieval villagers. In each instance, the trainers seek to motivate their audience by assuring them that they are capable of improvement if they are willing to invest the requisite time and effort, a concession that further enhances their credibility.

Further, this advertising strategy is based on Pelotons consumer research that indicates their trainers wield significant influence on the companys target market. In this regard, one company spokesperson reports that, One of the things we regularly hear from our members is the powerful relationships they form with their favorite instructors. We wanted to bring that front and center for the first timeand showcase the different flavors of motivation via different instructors and styles (as cited in (Peloton launches new advertising campaign and commercial 2022, 5). In addition, during the closing seconds of the 60-second version of the advertisement, some of the trainers are also shown actually using some of Peloton exercise equipment such as a treadmill, free weights and a stationary bicycle, the first real mention of the brand being advertised (Peloton launches new advertising campaign and commercial 2022).

2. Pathos

What techniques are being used to connect with the audience? Think of color, music, lighting, facial expression, and all the small details of the ad.

The Motivation that Moves You advertisement is loud, action-packed and fast-paced. There is a hint of darkness in each scene and even the bright colors are muted somewhat, apparently to highlight the central speakers. The advertisement also includes some background hip-hop style music during the closing seconds of the 60-second version while the trainers are shown exercising with Peloton equipment. The facial expressions of all of the audience in each vignette are concerned, pensive and even grim until the trainers finish speaking, but the Peloton trainers consistently exude confidence throughout and even manage a smile here and there during their presentations.

3. Logos

In what ways does the ad use logic? In what ways does logic break down?

Consumers exercise for a constellation of personal reasons, and it is reasonable to suggest that Peloton knows all of them and leverages this marketing data to appeal to their current and potential consumers logic about achieving their fitness goals. By using expert trainers to motivate their audiences to pursue their fitness goals for whatever personal reason, the company is using a logical strategy to promote its brand. In reality, though, this marketing logic broke down during the medieval peasant skit since this was an unrealistic scenario for the companys intended market which is discussed further in section 5 below.

4. Context

What context was this ad produce in or in answer to?

During the height of the ongoing Covid-19 pandemic, Pelotons sales increased dramatically as millions of health-conscious consumers were forced to remain at home. The companys sales have declined significantly in recent months, however, due to the reopening of gyms, greater numbers of consumers being vaccinated and the entry of multiple competitors in the exercise equipment sector (Hackett 2022).

5. Audience

Provide specific information about who is the intended audience for this ad. Offer evidence for the claim you make.

There were no elderly people in the Motivation that Moves You advertisement and most members of the audiences in the various skits were young or early middle-aged. Likewise, excepting only the medieval peasant skit which was obviously included as an attempt at levity, all of the members of the respective audiences were clearly more affluent than the American population at large. Although the medieval villagers might be able to afford some Peloton free weights if they took up a collection, the intended audience for this advertisement is fitness enthusiasts who want to have great workouts from the comfort of their homes. However, with an entry price of $2,495 for the Peloton bike, it is evident Peloton has its eyes on higher-income households (Herrick 2022).

6. Purpose

All ads share the goal of making money, but what else is your ad trying to do? How do they accomplish their goal? Are they doing anything that works against their goals?

The series of introductory skits that are used in this advertisement are not sufficiently entertaining to keep most consumers from changing the channel or surfing to another site. By burning so much air time with their efforts to motivate everyone, Peloton fails to motivate anyone. Past ads have featured the companys exercise equipment prominently throughout (Tighe 2022) and this strategy has proven effective; Peloton should reevaluate this marketing strategy in view of its slipping sales.


The exercise equipment sector continues to grow year-to-year due in large part to American consumers desire to live longer, healthier lives and look their best while they are doing it. The recent Peloton advertisement, Motivation that Moves You, is a continuing effort on the part of this company to capitalize on these trends, an effort that has assumed new importance in recent months as the companys sales have declined post-pandemic. Although this advertisement succeeds in establishing credibility and uses compelling imagery to maintain audience interest, it largely fails to actually motivate people to make the expensive decision to purchase and use a Peloton exercise bike or treadmill.

Works Cited

Hackett, Robert. Can Peloton Keep Up the Pace? Fortune, vol. 183, no. 1, Feb. 2021, pp. 2931.

Herrick, Jonathan. (2022). What Small Businesses Can Learn from Peloton. Benchmark One. Available:’s%20target%20audience%20is%20fitness,eyes%20on%20higher%2Dincome%20households.

Motivation that Moves You. Peloton. 2022. Available: htps://

Peloton launches new advertising campaign and commercial. Peloton. 2022. Available:

Tighe, D. Fitness equipment in the U.S. – Statistics & Facts. 2022, May 11. Statista. Avialble:

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!

order custom essay paper

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.


Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.


Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.


Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

All samples
Article review
Thesis/Thesis chapter
Research paper
Article review
A Holistic Response to Crime Victimization
View this sample
Thesis/Thesis chapter
Post Covid-19 Economic Recovery
View this sample
Research paper
Final Case Analysis: Organizational Ethical Dilemmas
Undergrad. (yrs 3-4)
Business Studies
View this sample
Research paper
Communicable Disease
View this sample
Research paper
Mental health
View this sample

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.


Happy Clients


Words Written This Week


Ongoing Orders


Customer Satisfaction Rate

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success


We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now

error: Content is protected !!
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 30% with the discount code UNRIVALED