Marketing Plan of Hairdressing Industry
Marketing Plan in the Hair Dressing Industry
Hairdressing Industry Marketing Plan
Abstract (Paper Summary)
The following is a report resulting from a feasibility tour on the Stratford Shopping Complex. It offers a wide range of business, but the concept behind the study is to identify a gap and concretize it into a business idea. The idea, according to this context, has been identified as the lack of address to the African hairdressing market. This paper has detailed an explanation and justifiable aspect of developing the new business idea to be implemented. Also, a brief description on market segmentation and mix towards the targeted clientele has been given. It has been concluded by an overview of effectiveness of implementing the business idea as well as recommendations to be necessitated in ensuring the objectivity and success of the gap to a business plan.
In every business entity, it is vital for a marketing industry to come up with essential strategies in the making of a contextualized marketing strategy vital for essential for marketing planning. Similarly, a strategic market plan clearly defines the position a business in its respective industry. From analytical studies, marketing plans also depict the gaps in a business unit. By so doing, the gap is generated to fitting into the market by describing the gap internal and external factors that would develop the gap into an idea, its market budget, location, segmentation and methodology of the marketing mix towards enhancing the gap to a business idea.
Development of a business idea
Following my investigation from the feasibility tour I conducted, there were representations of different businesses each being conducted at optimum levels. However, after close examination I did discover a gap that is considered businesswise, it could be an effective business idea. The implementation of the gap would later contribute a great deal to the return on investment at the shopping complex.
The shopping complex does not offer concrete ground for the beauty and hair dressing industry. It also does not commercialize the vantages towards in the industry; though it is not concretely developed. It came to my attention that African hairdressing is not adequately addressed as compared to other industries. Studies have shown that the beauty and hairdressing industry has been expanding tremendously across the years, and business ideas inspired by hairdressing have been up and running at the same time incurring immense profits towards the industry. It is essentially vital to come up with a business idea that addresses the gap identified from the Stratford Shopping Complex.
In justifying the establishment of the African hairdressing business idea at the complex, several factors are to be considered and effectuated. A clear-cut niche should be established to advise the implementers on the important startup methods for investing, researching and perfecting a business environ for the new business (Johnson, 2011). This is mainly effected to develop a good quality line of services. Simplicity and network building is also conducted while trying to break in the new business idea towards in the market. Integration of other stakeholders and providers of the service to the targeted clientele is vital in building a cornerstone of networking towards the idea development. Important to note while introducing this idea to the complex is that hair dressing is only efficient and easy when conducted from a sociable perspective. Similarly, the business idea concerning African hairdressing is easily integrated towards having outside attention and leverage on new opportunities while implementing the new business idea.
Likewise to other industrial businesses, hairdressing has its categorization of its market segments towards addressing the demand and quality of the services it offers to its targeted customers. While developing this business plan, several criteria determine and define the segmentation, the main one through selective qualitative segmentation. An efficient segmentation has led to the development of the silver market segment. This is an internal homogenous segment offering all customers the same quality of service despite the age difference (Kohlbacher, 2010).
As compared to other industries and their progress in their respective markets, hairdressing is at a more advantageous position to conduct its business operations, especially from the Stratford Shopping Complex. According to lamb, elements of the marketing mix in hairdressing services need to be attuned in meeting the needs of the clients. These elements are characteristics derived from intangibility and inseparability of services and their provision (Lamb, 2011). Through systematic integration of the 4Ps, people, physical evidence and process, services from the hairdressing growing market are conventionally marketed. These are all integrated to market the unique ideology to service marketing. This ensures that the implementation of the idea enjoys a competitive vantage and differentiation of its services towards competent rivals.
The four Ps addressing marketing mix, especially towards hairdressing assert that the services being offered are a product strategy in customizing and standardizing service availability to customers. They correlate to a clear focus and creation of strategized management of the relationship of the service providers and customers (Kitchen & Proctor, 2001). Reference to hairdressing at Stratford positions its implementation at a market share advantage with a better sales growth, and eventually a paramount customer satisfaction environment (Kitchen & Proctor, 2001).
Marketing mix through people addresses the attitudes, skills and levels of performances of hairdressing service providers to the customers. Customers determine the service availed to them through assessment of the specific hairdressers. Customer perception on the design and layouts of the location of the service provision determines how service providers expose their provisions. Stratford has an aesthetic internalized and externalized outlook which puts it at a more advantageous position on implementing the idea through its marketing mix model (Lamb, 2011). Eventually, the model of market mixing in hairdressing idea concerns the co-ordination of processes exercised towards delivering to the customers. Credit controls and genuine customer concerns are addressed and effectuated in maintaining a process design of hairdressing service at Stratford Shopping Complex.
Initializing a business idea concerning hair dressing at the complex is essential. Consequentially, strategizing the market planning process towards the idea’s implementation has proved vital in ensuring full capacitated profits and other returns at the complex, and to the various service providers. Beauty expressed through hair is essential to the female species and services offered to them follow a trend that should be constantly maintained.
A major recommendation towards the implementation of the hairdressing business plan is ensuring that there is an effective workforce behind this crucial development. The complex should also consider adding up hairdressing to the list of other industries to optimize its overall profits from business. Finally, not only should African hairdressing be objectified, but also other trendy hair developments from other continents and practices.
Johnson, D.M.C. 2011. How to Break into the Beauty Business. Small Business Advice.
Kitchen, P.J & Proctor, T. 2001. The Informed Student Guide to Marketing. New York: Cengage Learning.
Kohlbacher, F. 2010. The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. New York: Springer.
Lamb, C.W. 2011. Marketing. New York: Cengage Learning.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.