Managing Explosive Growth
Within the business paradigm, it is often ironic that at times the old Confucian maxim of “be careful what you ask for, you may get it,” becomes true. The goal, of course, for any organization is to grow and prosper. However, there remains quite a fine line between slow growth, managed growth, and the explosive growth of a product or service. All have their merits and problems — if growth is too slow and expenses to bring to market too high, the company fails; if growth is exponential, it may require additional infusion of capital, staff, and a rapid ramping of manufacturing — sometimes without adequate planning, and products are produced without sufficient quality control or not shipping fast enough to keep up with consumer demand. The goal, of course, is that elusive middle ground of managed growth, strategic planning, and tactical implementation.
Case Study – RIM Technology (Research in Motion) is a Canadian-based company founded in 1995 and shipping some of the first models of what would become the famous Blackberry in 1998. RIM reported almost $15 billion in income for 2010, making it one of the top telecommunications companies globally, still holding about 11% of the global market (Sweeney, 2009). For years, the Blackberry devices were the premier choice of the business world, able to channel email and connectivity in a way no other device at a similar price could. Continually pressured to “do more,” though, by the mid-2000s RIM faced a business conundrum — what to do about explosive growth. Because it was not just the Blackberry platform that was growing so quickly, the very idea of an ultra-competitive marketplace complicated matters. RIM could not just be content with it market share, any lack of competitive zeal and it would likely lose what gains it had already made, which were considerable. RIM had already been embroiled in patent litigation with a number of companies who were trying to utilize its technology for their own use and, as recently as January, 2010, Motorola suing RIM for ostensibly infringing on some of Motorola’s technology for Wi-Fi and power management (Patel, 2010).
Market Demands- Blackberry’s two real advantages were its ability to integrate with network servers of all kinds for group email and the ability to seamlessly utilize SMS technology to allow users to communicate with others with the same capability. In the United States alone, we find:
US Mobile Content Market = 68.7 million text users
86% of individuals over 16 own a mobile phone
There are almost 300 million phone users
240 include MMS capability
Despite freedom of cost, 70% of users actively use text phones.
Figure 2 — Total U.S. Messaging Users
With this kind of volume increasing each year, RIM faced several choices when deciding upon ways to remain an aggressive player within the market. There are always, of course, limitations in funding, production, distribution and internal staffing that must be considered. Any of the options would require new and innovative team members. With several options, a few of their choices included:
Improve line, but improve it quicker — the Better Unit Option — RIM has a campus recruiting program as well as a fairly successful networking approach to finding talent. However, to quickly improve and become more competitive, RIM could increase its recruitment globally, ramp up its HR options, and find individuals who were more cutting edge in research, engineering, and design. This would allow RIM to find individuals from other countries and also to take a more global approach to training and staff development. Hire the “best and the brightest” to rapidly reenergize the organization and product line.
Grow existing lines and existing customers — Instead of trying to grow rapidly, RIM could target its current user base and simply solidify their needs by using market research to contact them and find ways to improve and maintain market share while retaining talent in the current geographical model. This model would be more conservative about hiring and wages, and would of course allow for some expansion, but keeping most of the R&D in Waterloo, Canada. This would also retain more control over the design and marketing of the product for those in the organization who prefer to manage each instance and aspect of the organization from a Central –( field mentality.
Aggressively target Global Market — This approach would be two pronged: 1) Move some of the work on the product away from Canada and establish core research centers around the globe and, 2) increase the overall skillset and employee depth by establishing not just customer service, but actual design and management centers globally. This would follow such competitors as Symbian, Nokia, and Motorola, who found that wages were so low in many Asian locations that they could afford far more employees with high levels of talent and innovation (Research in Motion, 2008).
Recommendation – Three factors come into play when recommending the appropriate direction for RIM’s issue: 1) Fiscal issues, 2) Market Share Protection, 3) Competition and cannibalization within the industry. Fiscally, the company projected a substantial Net income, so there are funds available for expansion; market share protection is vital within an industry that is changing rapidly; competition is intense — if RIM does not innovate, it will fall by the wayside.
Therefore, based on the above factors, it seems reasonable that the company would take a more global approach while still retaining a sense of who they are and how they got to the current level of success. Rather than relocating facilities, even R&D in Europe and the United States, for instance, where costs are dramatically higher; consider China, Indonesia, and Singapore, even some of the less volatile areas in the Middle East. This would attract a more global talent base, while at the same time, allowing RIM to move more rapidly into the global marketing and distribution sector without sacrificing its current customer base. Additionally, establishing core satellite bases globally would allow more innovation to occur — particularly with the way technology allows subgroups to communicate and interact. RIM might also realize greater savings in the Asian market with better margins on manufacturing and shipping; certainly the Asian markets are heavily flooded with Apple and HTC products, it would not hurt to have marketing, sales and distribution offices aggressively pushing at increased sales.
Research in Motion: Managing Explosive Growth. (2008). Ivey Management Services. Cited in:
Patel, N. (January 22, 2010). Motorola Asks ITC to Ban Blackberry Imports. Endgaget.
Cited in: http://www.engadget.com/2010/01/22/motorola-asks-itc-to-ban-blackberry-imports/
Sweeney, a. (2009). Blackberry Planet: The Story of Research in Motion and the Little Device
That Took the World by Storm. Tonronto, on: John Wiley Canada.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.