This paper will emphasize the nature of hospitality, tourism, and events industry in Luzern, a city found in the central part of Switzerland. The article will start by focusing on the success of the tourism sector and the development sector in Luzern. This is because by understanding the three key areas, it would be possible to know the tourists who visit Luzern and the major tourist sites. Generally, Switzerland has been one of the best destination areas that tourists frequent throughout the year. Some of the most attractive features that are found in Luzern are the beautiful mountains, Luzerne lakes, the infamous hiking trails, ski resorts, and other beautiful landscapes. Tourists also like Switzerland because of its renowned delicious chocolate and famous Swiss watches. Secondly, the paper will discuss the tourism statistics in Luzern, the availability of hotels, the number of tourists who frequent the hotels every year, mostly checking on the global tourism trends of 2018 and 2019.
Introduction
Luzern is the capital of the Canton of Lucerne, located in the middle of Switzerland. It is the most populous city in central Switzerland; most of its citizens speak the German language. The other languages common in Luzern are French, Italian, and Romansh. It is one of the most popular tourist destinations in Switzerland, receiving thousands of tourists every year. Currently, Luzern is the fourth famous city in Switzerland with some of the best tourist sites. It is vital to note that the number of tourists who visit Luzern has been increasing every year, showing that most of the visitors do referrals. In the coming years, the city of Luzern would improve from its current position. The beautiful landscape, stunning lakes, and mountains that have breathtaking scenery to the visiting tourists mainly attract the tourists. Luzern is located at the heart of Europe with ease of access from different parts-London, Paris, Berlin, or Rome. The country is preferred for holidays and business and international conferences.
Besides, Switzerland is a country with a rich history, and Luzern is one of the cities with many cultural attractions that are held annually, attracting tourists from all over the world. Some of the most popular festivals include Fasnacht, Summer Festival Luzern Blues Festival, Blue Balls Festival, and Swiss Cheese Festival, among others. These celebrations have become part of the tourist attraction celebrations attracting people from different parts of the globe. The most common historical monuments and museums visited by tourists include Chapel Bridge, considered as the oldest wooden covered bridge in Europe, Town Walls and Towers, Jesuit Church and the Swiss Museum of Transport. Museghmauer is also one of the tourist attraction centers; it is a wall built in the 14th century to protect the city and the twin towers of the church of St. Leodegar from the iconic part of the townscape.
Moreover, Luzern attracts many tourists during the winter season, given the fact that the city has some of the famous ski resorts in the country. Examples of the famous ski resorts include Mt. Pilatus and Mt. Titlis, which are accessible via cable cars or by foot, and Mt. Rigi, which is famous for cog railway ride from the shores of Lake Luzern. Mt.Rigi is connected with the railway, which is Europe’s first cog railway. Switzerland is one of the safest countries in the world, making it one of the preferred tourist destinations. The famous winter sports have also added to the growing number of tourists.
There has been an upward trend in the number of tourists visiting various sites in Luzern over the past few years. In 2018 alone, over 4 million tourists booked hotels in Luzern, staying for an average of two days. The growth in the consumption prices recorded between 2014 and 2015 showed an increase of 2.5 percent. This indicates that there was a 50 percent increase in the number of tourists who booked hotel rooms in 2015. The recorded variance in night stays in the year between 2011 and 2012 was 1.5 percent, while in the year between 2012 and 2014, the variation was 3.0 percent in hotel occupancy. Tourism demand is the total amount of money that the tourist utilized on buying the products or services such as food, transport, reservation fee, entertainment, among others. The research that was carried out concerning the tourism sector in Luzern showed that between 2012 and 2014, tourists contributed over seventy percent of the tourism demand in Luzern, indicating a significant growth of 7.3 in two years.
Luzern city is well connected with the modern transport system, which has been a significant boost in the tourism sector in the region. The famous transport systems include Gotthard Panorama Express, which is one of the most spectacular modes of transport consisting of boat and train. This gives the tourist the best experience of viewing the most attractive regions in the country. The train goes through a tunnel and passes through the forests and lakes, where one gets to experience the real Switzerland and enjoy the beautiful scenery of lakes and mountains. The other option that a person can use to traverse the beautiful Luzern city is via MS Saphir yacht, which offers the best view of the scenery to the tourists as they get an opportunity to view beautiful landscapes and lakes while onboard. Transportation provides excellent benefits to the tourism sector and the locals because they can move from one place to another within a shorter time. It is therefore clear that a good transport system in Luzern contributes to the success of the tourism sector. In addition to the countryside and pristine environment, the excellent transport infrastructure is ranked first in the world with high safety standards.
Moreover, Luzern receives many tourists from different parts of the world. The statistics on the number of tourists who visited Luzern in the first quarter of 2018 showed that the majority were Germans. The total number of Germans tourists who booked the hotels was 73,000, with an increase of 4.6 percent from the previous year. The other notable groups of tourists who frequent Luzernare Spanish and French, with a total number of 40,000 overnight stays. The other tourists who visit the country every year include Asians, Indians, and Chinese, among other people. The tourism sector has contributed immensely to the growth of the economy in Luzern and the whole country. The tourism sector contributed 4 percent of the total jobs in 2012 alone. This shows that many people are employed to work in various tourism sectors.
The tourism statistics indicate that around 9 million tourists visit the picturesque Swiss city of Luzern annually. There is an upsurge of day-trippers in the town, which is considered to be of great benefit to the economy of the country. In the year 2019, the number of day-trippers recorded was 9.4 million as compared to 81,000 inhabitants of Luzern city. The survey carried out by the department of tourism in Luzern has shown significant growth in mass tourism, and the number is expected to increase soon. The study also showed that day-trippers contributed over $ 231 million to the economy during that year, creating over 1,000 thousand jobs in the city of Luzern. North American tourists who visit Switzerland have increased by 40 percent in five years. The statistics from the Swiss Tourism organization shows that 2.3 million US tourists visited Switzerland in 2018, making American the second largest number of Tourists only behind Germans
An increase in tourism in Luzern can be explained using theories of tourism. These theories are related to the tourists’ dependency on moving from one place to another because of leisure, business purpose, among other events. One of the significant theories of tourism is the modernization theory. Tourism can be viewed in modernization theory perspective where people travel from one place to another I order to learn and experience other cultures while upholding the modern values and traditions. This is the reason for an increase in tourists from developed countries who wants to experience and understand the cultures of the developing countries in the structure of modern societies.
Push and pull theory is another theory that can be used to explain the increase in tourists who visits Luzern annually. The theory posits that people move because circumstances force them in their place, and others move because they are attracted to another location. Factors such as adverse climate have made people travel to different parts of the world. People who desire to have leisure usually have the option of choosing a place that would suit them and are attracted to that place because of what it has to offer. Thus, pull factors are vital in determining the best destination to visit. This has contributed to a large number of tourists from different parts of the world visiting Luzern annually. The best climatic conditions and the attractive sites that meet the visitors’ expectations are some of the pulling factors in Luzern. The push and pull theory of tourism frames the hypothesis that when the pull factors are higher, the number of tourists will increase drastically.
In conclusion, Luzern is one of the best tourist destination centers in Europe. The beautiful landscape, stunning lakes, and mountains that have breathtaking scenery to the visiting tourists mainly attract the tourists. The city of Luzern is located in the shores of Lake Luzern with beautiful landscapes. There are also some of the renowned ski resorts, including Mt. Pilatus and Mt. Titlis, which are accessible via cable cars or by foot, and Mt. Rigi, which is famous for cog railway ride. The city of Luzern is also renowned for its winter games that attract many tourists from all over the world. Moreover, Luzern annual festivals have become some of the most tourist attractions; the most popular festivals include Fasnacht, Summer Festival Luzern Blues Festival, Blue Balls Festival, and Swiss Cheese Festival, among others. Luzern records a high number of day-trippers who contribute to
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