Soma Bay Prospers with ERP in the Cloud

Describe the problem that Soma Bay encountered in this ERP case study.

The primary problem facing the Soma bay that is evident in this case study is the fluctuation of operational costs and revenues that greatly hindered its operations. The problems that the company faces started during the political upheavals that led to the Egyptian Revolution and, ultimately, the removal of President Hosni Mubarak from power. The political situation had a tremendous impact on the Egyptian economy. One of the economic impacts was foreign exchange fluctuations. In the long run, these led to profitability challenges. In the same period, the hotel occupancy of the organization reduced by 50, especially in 2015. During this period, the organization could not effectively monitor or manage its operations and cost because it used an excel system that had to be manipulated manually.  In the long run, the company lacked real-time information that it could rely upon for its decision making.

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Why was an enterprise resource planning (ERP) system needed to solve the problem?

An enterprise resource planning was required by the organization to help in obtaining real-time information that would require the management to make decisions. It is notable that the present excel-based manual system does not provide real-time information that is capable of helping the organization to make an appropriate decision (Laudon&Laudon, 2015). Most importantly, the organization needed this technology to monitor its resources, especially its cash flows.



What are some challenges that this ERP system poses?

While ERP is an important system for decision-making, it is notable that it has some challenges that may hinder its effective utilization. One of the challenges is that the implementation of ERP systems requires adequate training of the users (Estragal&Haddara, 2012). In the event where employees are not adequately trained, it will not achieve its objectives. Another challenge is that there are initial and maintenance costs that are associated with the system.

Will this ERP system helps the company achieve operational excellence? Why, or why not?

The implementation of this system is likely to have significant contributions to the operations of the company. One of the contributions that this system is likely to make is on the decision making of the organization. Before the implementation of the system, the organization used a system that did not provide sufficient information for decision-making.

A Nasty Ending for Nasty Gal

Was it a good idea to use social media as a marketing and social tool for Nasty Gal? Why, or why not?

Social media has become an important marketing tool. From the case, it is notable that Nasty Gal has effectively used Facebook to market its products. One of the advantages of using social media is that it provides an opportunity to listen to the concerns of clients and respond promptly. It is notable from the case that Nasty Gal has been able to use this platform to listen to the concerns of its clients and respond adequately(Laudon&Laudon, 2015).  Additionally, it is indicated in the case study that social media makes it possible to take images of products and present them to customers. The impact of this is that it makes it possible for customers to make choices on products with which they are familiar. The reasons above suggest that it was a good decision for the business to use social media for marketing.

What were the management, organization, and technological issues that contributed to the failure of Nasty Gal?

After achieving so much success in the initial years, the company soon started realizing the downturn of fortunes. A significant number of its customers started developing cold feet towards the products of the company. One of the issues that contributed to this unfortunate turn of events was the decision of the company to cut down on the costs of marketing. The foundation of the company’s success was aggressive marketing, and that endeared it to many consumers. With time, the technology became so saturated that it lost some of its forces in the market. Most importantly, it is notable that the business faced stiff competition from other businesses such as Zara and H& M. These organizations offered more trendy clothes at cheaper costs than Nasty Gal. This enhanced competition led to the decline of the company.

If you were hired as the new chief executive officer (CEO) of Nasty Gal, what would you have done differently to keep the company from filing for bankruptcy?

One of the mistakes that Nasty Gal made that impacted its performance in the market was the decision to cut down on marketing costs at once. If I were the CEO of the organization, one of the decisions that I would have made would have been to cut marketing costs gradually. That would mean reducing the costs of advertising one year after another rather than cutting it down at once (Tuten& Solomon, 2017). Another decision would have been to examine the trends of the market and trendy stock products. Nasty Gal lost its appeal when it failed to trendy stock products and lost ground to the likes of Zara.

Can Cars Drive Themselves–And Should They?

Discuss some benefits and disadvantages of automated automobiles. Be sure to include a discussion of ethical and social issues presented by automated automobiles.

The autonomous vehicle technology has become a game-changer in the auto industry. It is something that can no longer be ignored by any auto manufacturer. One of the advantages of self-driving cars that have mentioned in the case study is that it will reduce costs of operation and, in return, improve profitability. This is particularly beneficial to ride-hailing companies such as Uber. Another advantage of autonomous vehicle technology is that it will lead to fewer accidents on the roads. The autonomous vehicles are made using advanced technologies, and these technologies are likely to be critical in reducing accidents(Laudon&Laudon, 2015). While appreciating the advantages of technology, there are also several disadvantages associated with the technology. One of the disadvantages is that even technologies are not perfect, and it is possible for these vehicles to cause accidents. Additionally, it is evident that this technology is likely to lead to job losses. There are also ethical issues that arise. One of the ethical issues is that the technologies will sacrifice job losses to many individuals at the altar of profitability for investors. That outcome is highly unethical to the extent that it is capable of destroying the livelihoods of many families.

If you were the CEO of a major auto manufacturer, would you invest resources in the development and marketing of automated automobiles? Why, or why not?

Yes, I would invest resources in the development and marketing of automated automobiles. The sole reason for this decision is that it is impossible to resist an idea whose time has come. Automated motor vehicles are like an idea whose time has come, and any company that makes attempts to resist it is likely to be swept away. Any motor vehicle manufacturer must position itself appropriately in this direction lest it is left behind.

Anthem Benefits from More Business Intelligence

Discuss the problem with the old human resources (HR) system at Anthem.

One of the problems with the old human resource system at Anthem was that the data used by the organization used to be spread across so many systems an spreadsheets that it became difficult to aggregate data and use it for organizational decision-making. The management could not obtain the information, and data is required in real-time.

Describe the new People Data Central (PDC) portal adopted by Anthem. What does it do, and how does it improve data analytics capabilities at Anthem?

The new people data central that the organization adopted was aimed at solving the problems faced with the earlier technology. Primarily, it was aimed at making sure that all the employee data was collected at a central place from where it could be accessed at any time (Jiang et al., 2012). Most importantly, updating this portal would be easy to update, making it easy to obtain real-time information.

How will the new PDC portal help the HR department make better decisions?

One of the ways in which this new system would be beneficial for the organization’s decision-making is that it would make it possible for the HR department to have access to the current human resource information(Laudon&Laudon, 2015). The presence of this current information would make it possible to make accurate decisions that reflect the present conditions of the organization.

















Elragal, A., &Haddara, M. (2012). The Future of ERP Systems: look backward before moving forward. Procedia Technology5, 21-30.

Jiang, K., Lepak, D. P., Han, K., Hong, Y., Kim, A., & Winkler, A. L. (2012).Clarifying the construct of human resource systems: Relating human resource management to employee performance. Human resource management review22(2), 73-85.

Laudon, K. C., &Laudon, J. P. (2015). Management information systems (p. 143). Upper Saddle River: Pearson.

Tuten, T. L., & Solomon, M. R. (2017). Social media marketing.Sage.

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