Emergency response requires sober leadership, ethical considerations, and proper planning. The success of evacuation and or message involving emergency operations requires the messenger to put the warning, short, precise, and direct to the point. It is for the same reason that each emergency requires its unique response, and planning forms an integral part in ensuring that we obtain positive results at the end of the result. For instance, in case the National Grid expects wind to blow within the next 35 hours, they have no choice but to inform all about the impending danger and so incomprehensible manner. The following study seeks to delve into the activities that go into planning an emergency and some challenges faced in communicating emergency occurrences.
Describe the challenges of reaching those intended audiences quickly.
The first challenge that emergency response teams face in disseminating information quickly points to the marginalized segments of the community. These groups are not in a position to get the message as first as others. In fact, during emergencies, the goal is to reach the general public as fast as possible, thus forgetting this team. Marginalization may come in the form of ethnicity, religion, race, and many other ways. The different challenge faced in taking out these messages’ points to lack of trust. The population does not trust such words easily since emergencies usually come with panic and anxiety. In the end, it is so hard to get to the bottom of their operations at any given point in time (Ruiz-Martin, 2016).
A real crisis scenario
There was a time we had a critical and impending danger within the office. At the time, I was working as an accountant in the department. As the department leader ushered us for a tea break, I managed to see the breaking news of an impending earth tremor. The effects would amount to considerable damages, and the metrological department warned of high costs. Everybody was expected to stay safe and the communication made through the mainstream TV stations and broadcasting channels for that matter.
Define the different audiences and communication approaches
There are several groups of people that need briefing and require to receive communication about the impending danger. The first group worth investigating refers to the staff within the organization. The staff needs to obtain information, preferably through word of mouth, regarding the impending tremor. Another group worth messaging refers to emergency response teams. The emergency response teams will come up with the technical expertise needed to calm the situation. Also, the legal department needs to be aware of the impending catastrophe to prepare for any legal suit that may emerge and protect employee rights(Spellman, et al 2018).
Different audiences contacted during the earth tremor emergency
The first group of people worth contacting in this event points to the management. The management must approve the start of an emergency evacuation plan. The staff will allow the organization to get to the bottom of the whole investigation and ensure that we manage and balance the entire operations by getting managerial approval. The other group worth considering points to the legal fraternity and the staff department of the organization. Both sectors provide an ample provision for protecting staff against further danger when disaster strikes. Lastly, it is also poignant that we inform family members about getting stuck in the office due to the impending emergency. It would reduce their state of panic at any given point in time.
What communication vehicle(s) would you use to reach them?
The first communication channel applicable points to the use of sirens and alarms. Sirens and alarms signal danger, and thus the environment will quickly respond by taking care of themselves. Another communication channel that has proven useful during these operations points to the mouth-to-mouth technique. Here, the emergency planner needs to tell all that indeed in danger by either shouting or calling an impromptu message to convey the same for their benefits. Lastly, the management mat decides to use SMS alerts to ensure all departmental are aware and get ready to protect themselves against the danger looming (Alexander, 2017).
Address the challenges of reaching those intended audiences quickly.
For the marginalized, the emergency planer must work with local authorities to map hem out. Upon identifying this group, the planner should then prioritize and advocate that these groups get reached during emergency response. Also, to eradicate a lack of trust, the planner must develop a harmonized messaging platform. The platform must be in a position to share the message and ensure its factual. The community must hear the news from all sources. Lastly, to build trust in the response communication, the leaders must get involved. Once the leaders approve this process, it would be a walk in the park for the constituents to subscribe to the same since he/she could easily influence them.
Alexander, D. E. (2017). How to write an emergency plan. Dunedin Academic Press Ltd.
Ruiz-Martin, C., Wainer, G., Bouanan, Y., Zacharewicz, G., & Paredes, A. L. (2016, December). A hybrid approach to study communication in emergency plans. In 2016 Winter Simulation Conference (WSC) (pp. 1376-1387). IEEE.
Spellman, F. R. (2018). Communications Sector Protection and Homeland Security. Rowman & Littlefield.