The airline business has experienced growth and changes in the pastfew decades. The entry of new airlines in the market,new aircrafts development, technology, airline operations, and resources have been major concerns for these businesses. Delta, a primary airline service provider in the United States, operating of more thanfive thousand flights per day, serves three hundred and twenty-five destinations in fifty-two countries on six continents. It has its central and largest hub in Atlanta, with a high number of total passengers anddepartures. Delta Airlines today has improved its customer experience. It is proud to have more first-class seating, in-flight entertainment options, accessible power sources, and available Wi-Fi onboard compared to its competition in the domestic market (David and Frank, 2017, p. 5).

Don't use plagiarized sources. Get Your Custom Essay on
Just from $10/Page
Order Essay

Nonetheless, Delta still needs to carry out analysis internally and externally in the market. In history, Delta has experienced some tough times before and is threatened by the existence of other airlines new or old. Newmarket entrants that offer cheaper tickets in the markets, better airport facilities, top-notch customer service like the Gulf Airlines who have onboard nannies to calm baby passengers, and have invested in fuel-efficient jets.

The objective of This Study

The aim of carrying out this study is to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the Delta Air Line Inc. and give possible recommendations that can help in improving its operations.



SWOT Analysis.

Delta airlines have over the years, increased its revenue investments, increased operational costs, and even experienced growing profits, but that is not all it needs to stay relevant in the market. Performing a SWOT analysis will help them gain more competitive ground in the airline business.

Strengths: Delta Airlines can boast of the best operational performance in the local market. Ranking second, Delta has the best performance regarding flight cancellation, passenger bumping, and luggage handling. They have penetrated a large market,established suitable business structures, and made changes in leadership.

Weaknesses: Delta airlines have had poor technological infrastructures, which lead to numerous losses due to the cancellation of over three thousand flights caused by a thunderstorm at their Alaska hub just on one day. Cancellation caused by computer glitches has also caused them losses in the past years.

Opportunities.Delta airlines can take advantage of the international market, which has limited competition and government restrictions on the domestic markets.  This is an opportunity they have and can use it as an advantage to gain more profit margin in the international market.Barriers to entry of newcomers in the hub and spoke is also an opportunity for carriers like Delta airlines because it reduces competition. Reconsolidation has given them the advantage to streamline their operations, offering a cost-efficient structure.

Threats: Delta, even as an old carrier, faces the threat of new entrants in the market.This has seen reduced market share for the entire airline business.Another is the risk is giant airline companies that take up a higher percentage of the international markets, posing fierce competition.Cost structures sometimes may also represent an internal threat to the business. American Airlines, before its merger with the US airlines, was faced with financial duress caused by costs related to labor, facilities, fuel, and fleet (David and Frank 2017 p.12). They declared bankruptcy in 2011; these costs seemed to have been a significant contribution to this situation. The labor market and facilities can be a threat to a well-performing entity like Delta airlines. Such cases create a financial crisis and can lead to crippled operations.

Strengths 1.Good Operational performance

2.Good management and investments

3.Giving back to society

Weaknesses 1.Poor technological infrastructure

2.Old model aircrafts

Opportunities Government restrictions in the local market.
Threats 1.New entrants.

2. Stiff competition from giant companies


Fig. 1

Source: Author


After analyzing the SWOT factors that affect Delta airlines, the formulation of new strategies is a key recommendation. They can formulate strategic business models. They can use these models to stay relevant and top of the chart. Use structures that will ensure financial sanity and cost-saving.


Theycan implement the newly formulated business models that can be used to strategize new routes, penetrate competitive markets, and expanding into new markets. Not all business models are cost-effective though, some are efficient but not cost-conscious. Even though businesses are advised to invest well if they want to maximize their profits, it does not have to be the most expensive investment there is. Just like American Airlines, Delta can implement cost-saving structures to avoid such experience in their business.These implementations should be cost-effectively and promising reasonable returns.

Lesson learned from this case.

For businesses to have a long operational life span, they have to do time to time internalreview their operations and study the external market. Market changes like new entries, changing business models, change in consumer preference with the trends in the market, price fluctuations are factors that should keep relevant if they change with the changes.





David, R. K., and Frank, T. R., 2017. Delta Airlines Inc. McGraw Hill Education.


Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!

order custom essay paper