Business Plan for Internet Site Selling Women’s Clothes
Business Plan for Online Retailer
Any firm willing to initiate its business operations at the online platform needs to conduct a full-fledged analysis of its internal and external environment. Similarly, it has to develop a comprehensive business plan to enter the market in an effective and competitive way. A business plan consists of an analysis and description of the venture, identification of the target market, statement of financial needs (estimation of the preliminary expenditures), marketing plan (including the marketing mix strategies), production planning, organizational planning, assessment of internal capabilities, weaknesses, opportunities, and potential risks (in the light of SWOT analysis), financial forecasting, and activity timeline. A well-designed business plan helps a company’s Management in evaluating and implementing its new venture in an effective and efficient fashion.
Description of the Venture
This plan is for the creation and selling of a specific line of women’s clothing, i.e. casual and dress T-shirts. The store will be called as “Casual-Tees” and the targeted market consists of women, aged 18 to 40 years.
Tee-shirts were chosen for various reasons, including:
They are growing as a fashion trend.
They come in easy to fit sizes.
They are a “known” item since they are worn worldwide.
They can bear a substantial markup.
They are inexpensive to ship.
The “Casual-Tees” store will cater to women with attitude. This concept was inspired in part by a recent report concerning Europe and the Internet, which said in part “Europe’s youngest and brightest are bringing the Wild West business mentality east, creating thousands of new Internet companies that cover every dot.com concept under the sun. Yes, it has taken Europe a few years to really embrace the Net” (Dogar, Sacirbey, Theil. Johnson & Thomas, 1999, 48).
“Casual-Tees” will feature several lines of Tee-shirts from “mottos and slogans” that sell for $20 to $25 all the way to luxury silk Tees that sell for $300 and up. The reason for choosing to put this business on the Internet is found in an article by Frook and Karpinski (1999) who point out that “Business on the Internet reached $43 billion in 1998, growing to $109 billion by the end of this year and a whopping $1.3 trillion by 2003” (Frook & Karpinski, 1999, 14).
2. Statement of Financial Needs
The following startup expense items have been determined:
Table 1: “Casual-Tees” Start Up Expenses
Sr. No.
Particulars
Estimated Expenditures
1
Domain Name Registration
2
ISP Contract
FF 16,000 (One year)
3
Website development
FF 80,000
4
Business licenses/legal
FF 8,000
5
E-Commerce Setup
FF 8,000
6
Inventory
FF 80,000
7
Marketing
FF 80,000
8
Promotion
FF 40,000
Total
FF 312,280
It would be smart to add a 20% contingency to this startup amount bringing the total to FF 344,280. The amount of capital on hand to start the business is FF 88,000, resulting in a financial need of FF 288,000.
3. Marketing Plan for Casual-Tees
Marketing on the Internet is essential for success and yet many companies that are successful in land-based, face-to-face operations are finding it difficult to market on the Internet. The first difference is that the Internet requires an information-driven, soft-sell approach that provides answers to questions without “pitching.”
According to an article on reaching the Generation X market (identified in initial research as one solid market segment for Casual-Tees “the soft-sell approach works with [a] mostly twenty-something customer base and [requires] efforts to create a comfortable, inviting atmosphere for all patrons…Even without the benefit of peer-group insights, many retailers across the country are adopting similarly subtle approaches to attract Generation Xers” (Litvan, 1996, 24).
This will be achieved by creating a comfortable Internet shopping environment, one in which the net surfer will be drawn to and will find easy interfacing for maximization of purchasing.
All of the marketing initially will be done on the Internet using three main media: 1) Search Engines, 2) News Groups, 3) Banner trades. The search engine positioning is the only valid method of marketing. This involves efforts at getting the site registered with the eight major search engines including Alta Vista, InfoSeek, and GoTo, as well as with the directory Yahoo/Europe and Yahoo/France. News Groups are a more subtle kind of marketing, wherein mention of the store and its products are listed as “news” items and transmitted to focused news groups. Some 1,200 of these have been identified as relevant for our market and these 1,200 reach an estimated 800,000 women around the world.
The first two media mentioned have only labor as the primary cost. After an initial positioning is achieved with these media, the Banner Trade program will begin. With such a program, banners are purchased on focused sites and the banners are then linked to the Casual-Tees website.
4. The Marketing Mix for Casual-Tees
The marketing mix consists of the 4 Ps of marketing, i.e. product strategies, pricing strategies, promotion strategies, and place strategies. These four types of strategies will be helpful for the company’s Management in presenting its products to their potential target customers in the most effective and efficient way.
a. Product Strategies:
Casual-Tees aims to build its brand image as a top quality retailer in the French market. Therefore, it will only offer casual and dress Tee-shirts manufactured by renowned local and international firms. Keeping in view the increasing demand for modern and stylish clothes, Casual-Tees will have to choose its product lines very carefully. Moreover, it will have to offer a wide variety of summer and winter Tee-shirts for the women from all age groups in order to maintain a steady flow of customers throughout the year.
b. Pricing Strategies:
In order to grow in the French market with a rapid pace, Casual-Tees will need to attract all income groups and social classes from the target market. Therefore, it has planned to offer Tee-shirts from different price ranges, i.e. from simple and plain Tee-shirts that cost $25-$30 to fully luxury Tee-shirts that start from $300 or above. The company can use fixed pricing as well as seasonal price-cuts for clearance sales.
c. Promotional Strategies:
Casual-Tees will use Internet as the major marketing and promotional medium for its products. The world’s top search engines, news groups, and banner trades have been chosen for the initial marketing campaigns. The company will also use its own website to advertise and promote its products to the potential customers by communicating price comparisons for different types of Tee-shirts, discount offers, color and size variations, new arrivals, and seasonal clearance sales.
In addition to the online platform, the company can also use electronic, print, and social media networking sites to advertise and promote its products. In electronic media, television and radio will be used to communicate the company’s message to the potential customers at the massive level. Social media networking sites will also complement the company’s promotional efforts at the Internet. Moreover, newspapers and fashion magazines are also an effective medium to promote clothing business
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!
