The name for the journal is BRQ Business Research Quarterly.
BRQ Business Research Quarterlyis an open-access peer-reviewed journal that focuses on publishing management. The journal gets published on behalf of the ACEDE, which is the Spanish Academy of Management. The broad range of topics covered by BRQ Business Research Quarterly includes organization theory, Human Resource Management, corporate governance, finance, strategic management, managerial economics, and accounting, etcetera.
Frequency of Publication
As the name Business Research Quarterly suggests, the journal published quarterly.
BRQ Business Research Quarterly is the official journal of the ACEDE, which is the Spanish Academy of Management.
Primary Editor and Affiliation/Location
The editor-in-chief is Juan Carlos BouLlusar, who is affiliated with University Jaume I, in Castello De La Plana, Spain.
How long in the publication? Still in Publication?
The BRQ Business Research Quarterly journal started in 1998 as Cuadernos de Economia y Dirección de la Empresa (CEDE), after which it soon became the leading management publication in Spanish.The BRQ journal was formerly published by ScienceDirect, which is one of the world’s leading sources for scientific, technical, and medical research that allows users to explore journals, articles, and books. As of 2020, BRQ was transferred to SAGE publishers, which is a world leader in academic publishing.
Guidelines for submission
Manuscripts get submitted at http://mc.manuscriptcentral.com/brq. The journal remains financially supported by ACEDE and does not charge an article processing charge for open access publication.
The subscription for Business Research Quarterly is simply done through account creation, after which confirmation is sent to one’s e-mail.
The Importance of Corporate Brand Identity in Business Management: An Application to the UK Banking Sector
The article to get studied that I developed an interest in is of the title stated in bold above, which was written by Buil, Catalan, and Martinez (2016).Buil et al. (2016) explain that the management of the corporate brand is critical for organizations, and its study a research field of utmost interest as is to me. The article aims at investigating employee views on corporate brand identity in the UK financial banking sector. Also, Buil et al. (2016) assessed the link between employee attitudes and behaviors and brand identity management. Below is a summary of Buil et al.’s (2016) article from the introduction to the conclusion.
Buil et al. (2016) commence their article by stating that identity is an essential study area.Buil et al. (2016) further explain that corporate brand identity is vital for ensuring that organizations have a competitive edge that remains sustainable, which in turn provides benefits.Buil et al. (2016) assert that despite its importance, identity management is not thoroughly researched, with several existing studies only focusing on the definition and the conceptualization of the term. As such, the research conducted aimed at gaining a better understanding of the effects of corporate brand identity management and contributes to the literature through providing empirical evidence on the study of corporate brand identity management and getting employee perspectives.
Buil et al. (2016), after providing the introduction, go ahead and give an overview of the concepts of corporate brand identity, such as that it is a prevalent concept, especially in the services sector.Buil et al. (2016) explain that strong brand identities have several benefits, such as in competitive advantages and in effectively managing and differentiating brands.Strong brand identities also result in positive perceptions and attitudes. Following the concepts related to corporate brand identity are the conceptual framework and the hypotheses. The first hypothesis was that the management of corporate brand identity brings about positive effects on employee commitment toward organizations, and the second hypothesis was that employee commitment to organizations has positive effects on brand performance.
The study was conducted in 2013 in January and February, as Buil et al. (2016) assert when data got collected using questionnaires answered by employees by an international market research company. The total inquiries were two hundred and ninety-seven, to which 46.8% were male, and 53.2.% were female.For all the questions, seven-point Likert-type items got used, with one strong disagree and one strong agree. The hypotheses were then tested using structural equation modeling (SEM), after which the data got analyzed using EQS 6.2 and the robust maximum-likelihood estimation. The psychometric properties of the scales got examined, and the Cronbach alpha was used to assess the reliability of the measures (Buil et al., 2016).
The results from Buil et al.’s (2016) article showed that corporate brand identity management proved to be very crucial in determining and predicting the commitment that an employee has, meaning that commitment increases when organizations focus on managing their corporate brand identity. The second hypothesis was also found to be supported, meaning that the commitment that employees have favors employee task performances.
Buil et al.’s (2016) article concluded with a summary of the entire document, whose focus was to gain a deeper understanding of the corporate brand identity concept through analyzing the effect of its management on employee attitudes and behaviors.Buil et al. (2016) explain that the findings of the research held several implications for business, such as its relevance to organizations and the operationalization of the construct.
Buil, I., Catalán, S., & Martínez, E. (2016). The importance of corporate brand identity in business management: An application to the UK banking sector. BRQ Business Research Quarterly, 19(1), 3-12.
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