Auditing a Website for Cultural Diversity 7 pages

Auditing a Website for Cultural Diversity

‘Diversity’ in the website

The usefulness of the diversity information

The appropriateness of the photographs and graphic material

Website Reliance as Employee, Customer & Supplier

Internal Issues Affecting reflection of Diversity

As a Female Potential Employee Aged 55 years

‘Diversity’ in the website

For this study we consider the case of Tesco Plc, a global retail chain with business in almost every continent in the world.

The company corporate website – is an interesting website. The website of the company has a ‘search’ option. When the word ‘diversity’ is put in the search box, it yielded several answers and most of them were related to customers and employees. The results showed where the company used the word ‘diversity’ in documents related to customers and employees.

One of the documents titled ‘Core Purpose and Values’ of the company stated

“Understanding people — customers, colleagues, communities — and what matters to them, and then trying to make those things better, is at the heart of Tesco. It’s about listening to people and talking to them using all the tools at our disposal — from Clubcard data to social media — and then acting by changing and innovating to meet their needs (, 2015).”

In this document, the company also states:

“We know that looking after our colleagues in a culture of trust and respect is essential to the success of Tesco. Where colleagues feel recognized and rewarded for the work they do together” (Tesco plc, 2015).

This statement clearly indicates the company’s approach to diversity in among the employees where the company says its core values comprises of providing equal opportunities for development to employees. The company also considers these values to be part of its culture and is essential for the growth and success of the company.

Another document ‘Tesco Personal Finance plc, Basel III Pillar 3 Disclosures 28th February 2014’ there is mention of diversity or at least hint of it. There are other documents that are related Business Code of Conduct and a number of press releases where the company highlights the activities that are related to diversity and how and why the company tackles the problem of diversity in the company as well as in the society (Tesco plc, 2015).

However the company website — on most occasions, does not directly refer to or talk about the word ‘diversity’ but the company documents does hint at policies and values that the company believes which helps in reduction of problems that result from diversity. The documents — which has to be searched to an extent, clearly indicates that the company pays serious attention to diversity.

The usefulness of the diversity information

The website information presented in the company website is quite explicit about how the company views and values diversity and how the company wants to address the issues. In the document of the company in the page titled ‘Core Purpose and Values’ the company specifically addresses the issue of diversity for a number of stakeholders.

For the customers of the company, the policy is clear. The company wants to touch the lives of ‘millions of people’s lives every day’ and this opportunity gives the company the chance to create a positive difference to some of the ‘biggest challenges facing the world’. It is clear that the problems created by diversity of people and communities is one of the major challenges that is faced by people today. This value of the company is very useful for the customers as the company does not discriminate between customers on the basis of diversity and tries to address all concerns of the customers and their needs that are differentiated by diversity (Alserhan, Forstenlechner & Al-Nakeeb, 2009).

Though the company does not directly mention the word ‘diversity’ in the website and especially with respect to its employees, but the company’s values as has been out in the website clearly identifies the importance that the company attaches to the development of the employees and providing of equal opportunities to the employees. The company in the core value document clearly states that it wants to provide the greatest possible support to the employee as the company realizes that employees- referred at as colleagues, serve the customers and distribute our products every day. Therefore providing good and equal opportunities and catering to the hindrances created by diversity is important from the business point-of-view of the company. This is also beneficial to the employees who need not worry about equal opportunities and would rest assured that it was only important for them to do their work properly and would be rewarded adequately. One of the instances of this policy is exhibited by the company in their page titled ‘Being a great employer’ where the company says that in 2014, 77% of the managers, directors and business leaders in the company had been given the opportunity to work their way up within the business. This means that the company provides equal opportunities to the employees which is significantly beneficial to the employees.

The information related to diversity that the company has provided in its website are current. For examples, the company has cited the in the business opportunities section information the business role changes in the company that happened an ears earlier. Therefore it can be said that the information is very current and topical and hence relevant for the employees, the customers and other stakeholders. The ‘Code of Business Conduct’ for example was formed earlier this year and describes that what the company expects from its employees and suppliers and what the company would provide in exchange (Tesco plc, 2015).

The appropriateness of the photographs and graphic material

The company has used pictures that signify diversity quite intelligently. The pictures and the graphics that have been used in the website reflect the company policy and beliefs and gives indication of their policies with relation to diversity.

For example there are several pictures in the on the website and the related documents of customers from diverse ethnic backgrounds shopping together. The picture below is an illustration about the policy that the company has taken and developed to combat diversity with respect to customers. In the picture two women from ethnically diverse backgrounds are seen shopping at the company store. This picture shows the company does not differentiate or have separate policies for customers from different origins or backgrounds.


In another picture, the company showcases employees from diverse backgrounds working together shoulder to shoulder and they seem quite happy working together. The employees seem to be quite happy working with each other and exemplifies the claims of the company that provide equal opportunities to its employees irrespective of the diversity of the background of the employees.

Moreover the pictures and the graphics are also backed up by adequate written material. For example, the picture shown above is directly linked to the policy disclosures of the company about diversity with respect to customers which the company states is among their core values and policies and one of the reasons for growth and success. With respect to a picture depicting happy diversified employees, the website link of the picture leads a viewer to the employee related online policies of the company that shows statistics related to the percentage of managers, directors and business leaders which have worked their way up within the business, the percentage of group colleagues that are on development/training programmes and percentage change from previous year, percentage pay gap between male and female colleagues (UK) and the percentage of group colleagues who are female. Moreover in the pictures and the graphics of the company on the website related to employees, the company always refers to the employees as “colleagues” instead of employees (, 2015).

Therefore it can be said that the company has made appropriate use of relevant pictures and the graphics related to diversity and have adequately related the pictures and graphics to verbal and written information about the policies, values and beliefs of the company about diversity with respect to customers, employees and other stakeholders.

Website Reliance as Employee, Customer & Supplier

As a potential employee the website provides enough material to get an idea about how the company treats its employees and the policies and values that the company follows with respect to employees. The most important information as a potential employee that would be useful is the attitude of the company towards diversity and the steps and the measures that the company undertakes to tackle the problem of diversity. This is an important consideration for an employee as it gives the employees some form of assurance that the company would not differentiate with the employee on the basis of diversity — racial, sexual, and ethnic or in any other form. If a decision about applying for a post in the company is concerned-based entirely and solely on the information available in the website, it can be said that the potential employee would be encouraged to apply for a job in the company (Aulenbacher & Innreiter-Moser, 2013).

The company statements which state that the company aims to resolve some of the challenges that are faced by the society through participatory engagement is etched in the website. The pictures and the illustrations on the website related to customers clearly illustrate that the company has a no-toleration policy towards any form of diversity. There a number of pictures of customers from various backgrounds and diversities shopping together.

As a potential supplier for the company, the code of conduct that has been laid down by the company clearly states that the only criteria for the company with respect to sourcing products from suppliers is quality and ethical source of the products therefore a potential supplier of the company can rest assured that the company would not — in all probabilities, discriminate on the basis of diversity.

Internal Issues Affecting reflection of Diversity

There can be several factors that affect the prominence that diversity gets on the website of an organization. The most important factor can be if the organization does not follow or does not have clear cut policies with respect to diversity and diversity related issues (Garib, 2013). In that case there would be nothing to write about on the website. This can be evident form the lack of diversity related issues mentioned in the website. However companies might not also feel the need to address the issue on their website and would like to refrain from mentioning these things on the website by choice. There can also be a third possibility that the polices of the organization with respect to diversity could be so robust that the company does not feel the need to advertise them or the policies might be already well-known and the organization does not feel the need to advertise them further.


As far as the website of Tesco Plc is concerned there is no mention of any diversity awards and they are not listed on the website.

As a Female Potential Employee Aged 55 years

The audit of the website of Tesco Plc clearly gives a lot of idea about how the company treats its employees with respect to diversity in terms of age, gender, race and ethnic heritage.

For example in the disclosure page of the website, the company gives descriptions of the achievements the employees of the company managed to get in the last one year. The information from the website states that 7.3% of the employees are always on development and training programmes. More than 70% of the employees claimed, according ot the website, the Tesco is a great place to work and shop. There is less than 1% pay gap between male and female colleagues . Also there is extensive representation of women colleagues right across the company with 23% of the board of directors being women, 24% senior managers are women colleagues and 57% of all the employees are women (Tesco plc, 2015).

These data are quite encouraging if I am a female, over 55, racial minority, person with a physical challenge and planning to apply for a job at Tesco Plc. However the company website does not mention their policy about sexual orientation their policy towards the physically challenged and the otherwise handicapped people.


Alserhan, B., Forstenlechner, I., & Al — eNakeeb, A. (2009). Employees’ attitudes towards diversity in a non-ewestern context. Employee Relations, 32(1), 42-55.

Aulenbacher, B., & Innreiter-Moser, C. (2013). Making the difference — ” critical perspectives on the configuration of work, diversity and inequalities. Equal Div And Incl: An Int J, 32(6).

Garib, G. (2013). Leisure managers’ perceptions of employee diversity and impact of employee diversity. International Journal Of Hospitality Management, 32, 254-260.

Tesco plc,. (2015). Tesco plc. Retrieved 7 November 2015, from

Tesco plc,. (2015). Tesco plc. Retrieved 7 November 2015, from,. (2015). Being a Great Employer-Inclusion. Retrieved 7 November 2015, from,. (2015). Our Code of Business Conduct. Retrieved 7 November 2015, from

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!

order custom essay paper

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.


Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.


Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.


Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

All samples
Article review
Thesis/Thesis chapter
Research paper
Article review
A Holistic Response to Crime Victimization
View this sample
Thesis/Thesis chapter
Post Covid-19 Economic Recovery
View this sample
Research paper
Final Case Analysis: Organizational Ethical Dilemmas
Undergrad. (yrs 3-4)
Business Studies
View this sample
Research paper
Communicable Disease
View this sample
Research paper
Mental health
View this sample

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.


Happy Clients


Words Written This Week


Ongoing Orders


Customer Satisfaction Rate

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success


We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now

error: Content is protected !!
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.

Order your essay today and save 30% with the discount code UNRIVALED