Audience analysis is one of the major subjects that have contributed significantly to understanding how people experience and induce media content. Interest in studying the various ways audience recept content started back in the 1950s when the television radically changed how people received entertainment. Schoolers like David Morley devoted their time to research on this topic, thus contributing a lot of information that has helped us to gain a better understanding of how to perform audience analysis.
This essay will focus on analyzing football fans who follow the premier league as they spectate for their teams while viewing at home or in a theater during other game weeks. This essay will explore the various factors that promote individual varied audience experiences. The paper will explain how factors such as the physical context of the audience, the audience’s social context, technology, and time affect how different people induce content, resulting in varied audience experiences. The essay findings are based on various ways to collect data, such as self and participant observation, and in-depth interviews of different people to state their experiences.
Physical context refers to the different areas where individuals use to access media. These places can be ones living room where they view their favorite shows through television or in a movie theater where they view a new movie (Sullivan, 2013). According to data collected from observing, fans showed that many people loved to go to movie theaters compared to watching their matches in their home. Through interviews conducted randomly, many fans attributed to feeling more immersed while watching from the big screens found in theaters; others stated that the dark environment and surround sound drove them to have a realistic feel of the game. These findings ascertain that physical context plays a big part in determining varied audience experience.
Social context is explained as a web of interpersonal relationships and interactions that occur within a particular space. Further explanation confirms that social factors such as friends, family, and people who have a common feature that they follow can significantly affect how they experience media (Kim et al., 2016). Interview conducted on fans showed that many of them found watching games at home boring. They directed their lamentation to reasons like they were constantly distracted by other family members like crying babies. Other fans found that viewing their matches with their friends made them enjoy the experience. Some fans praised that viewing matches in public rooms allowed them to experience an intense atmosphere as fans are free to cheer, praise and curse while enjoying the games. Thus it would be correct to state that social context also improves audience experiences.
Technology has come to bring a shift in the way people view content. Advancements in technology have contributed significantly to a more enjoyable viewing experience (Sullivan, 2013). Furthermore, new technologies such as 3D surround sound have improved audio quality and audibility, improving entertainment. With high definition screens, viewing experiences have become more enjoyable to people as they look more vivid and colorful.
Theater in modern times is fitted with the newest technological gadgets meant to improve the viewing experience. A lot of fans attested to preferring to view their matches from theater halls due to various reasons. Screen size is a reason that promoted more fans going to theaters; this is because the large screens found in these halls allowed them to see a lot of details with ease, and also they were able to contrast different features while viewing the matches. Several fans found that the high image quality presented in theaters allowed the games to feel more realistic and entertaining. Furthermore, I found out that I preferred the quality of sound I experienced in these halls compared to the sound a television would produce since the sound in theaters felt more immersive, inducing a sense of pleasure. All these technological gains have led to conclude that perhaps technology is the most significant influencer in the promoting audience experience.
Time is an influential factor that determines how people interact with one another .a lot of people have schedules that direct them on the various activities they have to perform during the day and routines that follow during multiple parts of their day (Sullivan, 2013). Media reception always occurs at specific moments in our day, whether watching a movie before going to bed or listening to a podcast with a friend. Time influences how people experience media in different ways.
The data collected from interview and observations showed that a lot of people loved viewing matches set in later times of the day like evening hours, as these times went hand in hand with their leisure times; thus, they possessed a feeling of wanting to relax from the busy workings of the day (Kim at al, 2016). Furthermore, the data showed that matches aired during afternoon hours received few attendances due to reasons like the hot weather, and a lot of people are still at work. Thus it would be proper to say that time influences audience experiences.
The essay has explained the various factors that contribute to people having varied viewing experiences; also, it has gone further to portray how factors such as an audience’s physical context, social context, technology, and time can influence their experience in the perception of different media available for consumption.
Kim. K, Cheong. Y & Kim. H. (September 2016). SPORTS IN THEATER OR HOME. Journal of Broadcasting & Electronic Media.
Sullivan, J. L. (2013). Reception Contexts and Media Rituals. In J. L. Sullivan, Media Audiences effects, users, institutions, and power (p.209-238). Thousand Oaks, California: SAGE publication, Inc.
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