Clarify and discuss the purposes of corporate communication strategies
In definition, corporate communication encompasses the entirety of a company’s endeavors to have communication that is not only efficacious but also effective in attracting revenues. In particular, it can be delineated as a tool utilized by corporate managers in the way that they make certain that all kinds of internal and external communication are in synchronization in the most efficacious manner. The general purpose of corporate communications strategy is to institute and sustain positive engagement between the company and its stakeholders (Cornelissen, 2011). In addition, the purpose of the corporate communication strategy takes into account the promotion of effectual corporate principles and beliefs, a comprehensive distinctiveness, a fitting and capable association with all channels of communication and instantaneous, responsible means of communicating in all circumstances (Cornelissen, 2011). The organization in consideration is Coca Cola Company. In particular, the company’s communication strategy is considerably diversified because it has business operations across the globe and therefore, in every nation, it necessitates a dissimilar but well organized communication strategy. However, it is all linked to the general objective of the company (Nuez, 2003).
Provide an assessment of how corporate communications link to corporate objectives
Corporate communication strategies have a significant role to play in realizing corporate goals and objectives. In particular, communication becomes a bit problematic and delicate in a setting with a great deal of partakers, vying to show their advantage to the common group of consumers. contemporarily, methods of communication with consumers carries a great deal of value. For this reason, numerous communication strategies are advanced to promote product. For instance, Coca Cola disseminates its products as appealing and luring through sponsorship of different events, for instance global football tournaments as the World Cup (Nuez, 2003).
Provide an analysis of the relationship between corporate communication and corporate branding
The marketing approach in the contemporary lays more emphasis on branding by means of identity and distinctiveness. In particular, corporate branding is an element employed by organizations whose effective use in a communicational setting can result in the organization realizing its corporate goals and objectives. Corporate branding aid managers to help build the company’s communication strategy aimed towards developing the image of the company in a constructive way. In the case of Coca Cola Corporation, the correlation and rapport that exits between branding and different strategies of departments within the organization is imperative and vital. In this organization’s corporate strategy, it can be perceived that there is a connection amidst the point of marketing and promotion, the target audience, and the publishing timing. Strategy is a wide-ranging conception and model upon which an organization relies for its feasibility and sustainability (Essays, UK, 2013). It can be perceived that an effective corporate communication strategy can result in the organization’s growth, and its branding in particular is a vital component linked to realize its corporate goals and objectives. In particular, through proper branding and communication, an organization is able to convey its products and serving as distinctive, and thereby result in becoming the consumers’ favorite in purchasing. For instance, the main product of the company, Coke, is conveyed as unique from other brands, not just by packaging, but also in terms of taste and color. It is also emphasized in its communication, such as “Taste the feeling.”
Section 2 — Report
A communication audit is a wide ranging assessment of an organization’s capability to convey, receive and disseminate information with different audiences within the organization as well as externally (Downs and Adrian, 2004). In making a plan for an internal as also external corporate communications audit, the following aspects will be undertaken within the structured plan:
1. Ascertaining the main area of focus. It is imperative to note that a communication audit assesses both the fortes and the downsides of the communication strategies and process as well as its overall implication. A single communication report cannot cover every single aspect and therefore there is the need on concentrating on one distinctive area.
2. The use of suitable evaluation techniques
It is imperative to utilize techniques that are fitting and reliable. Some of these techniques will include interviews, questionnaires, observation and also network and content analysis.
3. Projecting the time series
It is imperative to note that, normally, majority of audits that are conducted are done so over an extensive period. Therefore, what is set to be achieved ought to be pinpointed against the respective, corresponding period, and therefore undertaken in a sequential manner.
Techniques, Processes and Time Scales to be employed
The purpose of an internal communication audit is to ascertain facts in addition to assessing what it is like within the corporation. Coca Cola Company is a huge organization employing more than 120,000 personnel that take part in the work operations and practices. In order to investigate facts, different interviews will be undertaken with senior executives and communication managers for the internal audit. This would help indicate the perspectives of the personnel with regard to the communication strategy precisely. On the other hand, as for the external audit, this will encompass interviews with various vendors, different outlets of media and also other stakeholders. The main components that will be employed in the audit are both qualitative and quantitative surveys. The latter will provide detailed data whereas the former will encompass a discussion on the different personnel experiences with the communication strategy. Lastly, once the data obtained is analyzed, results obtained will be summed up and delineated as a report and thereafter reports given.
Report and Critical Evaluation
In Coca Cola Company, the personnel revel in communication and dialogue that is welcoming, warming, comfortable as well as honest and transparent. The extensive advertising unit enthuses and stimulates perceptibility, easy accessibility to the viewing areas and free flow of communication. In particular, the area for the Chief Executive Officer is, to some extent, detached from the overall operational and working area. However, he is accessible at all times, if not for cases that necessitate some sort of privacy. The flow of communication within the organization moves in a horizontal manner, circumventing redundant conduits so as to execute and finish tasks and duties. On the other hand, in an external sense, communication undertaken by the organization with other stakeholders is crafted with due care before it is executed. In addition, there is guarantee of reliability and dependability at all times (Twum, 2013).
Section 3 — Plan Corporate Communications Strategy
This section will encompass planning a corporate communications strategy. There are different objectives of a communication strategy as outlined below:
1. To make certain communication is a linked part of the strategic planning framework.
2. Enhance stakeholder understanding and have an accomplishment against mutual objectives.
3. Enable better engagement with the community in which the organization serves and also increase accessibility for all stakeholders with regard to services.
4. Facilitate in creating consumer satisfaction and also generate and maintain confidence from the public.
5. Another goal of the corporate communication strategy is that is entails comprehensive information regarding the organization’s overall aim, which is imperative to attain the mission and vision at hand (Adrian and Downs, 2004).
Having outlined the objectives of the corporate communication strategy, particular audiences/recipients will need to be informed of the strategy. One of such recipients / audiences will be the consumers. Consumers are targeted audiences as the organization has to communicate its products and strategies to them in a clear manner to them so as to maintain a strong and loyal consumer base. The other selected audiences are company’s personnel, who, by having an effective corporate communication strategy will be able to realize the objectives set by the corporation. The third audience encompasses the executive leaders, whose fitting leadership can be attained by engaging dialogue with audiences, put together their communication, and employ the individual dynamism to invoke due diligence, passion and commitment in the success of the company (Adrian and Downs, 2004).
Lastly, there are ways that will be employed for monitoring the efficacy of the corporate communication strategy and the measures that will be employed. One of the ways is looking at the profiles of employees and personnel. As pointed out by Eisenhauer (2015), in having an efficacious communication strategy, the personnel will present their complete profiles. This will help in monitoring in the sense that it aids in engagement and communication between personnel and peers. Another way is setting benchmarks. It is imperative to note that every organization is unique and there is no general solution (Eisenhauer, 2015). Therefore, in having benchmarks, the organization will be able to have points of reference, and thereby have an understanding of the progress of the communication. Another approach is through observing employee engagement levels. A corporate communication strategy can only prosper if the organization consists of engaged personnel (Eisenhauer, 2015). Lastly, there is the aspect of concentrating on the organization’s success. This is a suitable way of monitoring the success and effectiveness of a communication strategy in the sense that if things are spiraling and increasing to greater heights, then the communication is flexible, resilient and strong enough to meet the upcoming expectations. The lack of productivity can, more often than not, be equivalent to the lack of an effective corporate communication strategy (Eisenhauer, 2015). In addition, there will be different ways of measuring the outcomes. One of the ways will be through surveys and outcomes. Through this approach, the organization will be able to assess the effectiveness of the corporate communication strategy through questionnaires and interviews, which will be able to outline the level of success and any areas of change. Another way will be through the use of qualitative and quantitative measures and also measuring inputs, outputs as well as outcomes. Lastly, there is the use of both formal and informal knowledge channels.
Adrian, A. D., Downs, C. W. (2004). Assessing Organizational Communication: Strategic Communication Audits. New York The Guilford Press.
Cornelissen, J. (2011). Corporate Communication: A Guide to Theory and Practice. London: SAGE Publications.
Eisenhauer, T. (2015). 15 Ways to Measure the Effectiveness of Internal Communications within Your Company Intranet. Axero. Retrieved 9 July 2016 from: https://axerosolutions.com/blogs/timeisenhauer/pulse/325/15-ways-to-measure-the-effectiveness-of-internal-communications-within-your-company-intranet
Essays, UK. (November 2013). Purpose of Corporate Communication Strategy Marketing Essay. Retrieved from https://www.uk***.com/essays/marketing/purpose-of-corporate-communication-strategy-marketing-essay.php?cref=1
Nuez, S. (2003). Communication Strategy: Coca Cola Communication Plan in UK. Bristol University.
Twum, M. A. A. (2013). Auditing Internal Communication Channels of the Coca-Cola Bottling Company of Ghana Limited (Doctoral dissertation, University of Ghana).
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY!!!
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.